Our Services In Media

Once media objectives are defined, AXIOM draws from all of its resources to size up markets, media options and spending value. We negotiate, launch and maintain media programs and follow up with summary reports to evaluate results.

Research

  • Third-party information
    • Nielsen
    • Arbitron
    • SRDS
  • Available vendors and media options
  • Market profiles/demographic information

Planning

  • Media budget allocation
  • Market budget allocation
  • Strategic recommendations
  • Flowcharts and budget summary

Negotiation

  • Initial availability requests
  • Cost-per-point objectives & goals
  • Negotiation communication via email and phone
  • Negotiation & added value summary report

Media Placement

  • Order generation
  • Order confirmation
  • Contingency placement (if applicable)
  • Traffic instructions
  • Make goods/order revisions & management

Post-Buy Evaluation

  • Invoice auditing
  • Invoice reconciliation
  • Media review (effectiveness/ROI)
  • Tearsheet review (print publications)
  • Post-buy reports