Lisa Verkamp

Director of Media Services

Lisa is AXIOM’s key player in strategizing advertising media that reach the desired audience at the best possible value. To accomplish this she researches and catalogs media costs prior to negotiation so she can be sure she’s getting the best deal for the client.

Lisa places media locally, regionally and nationally. “I develop relationships with media reps and our dealings involve a lot of give and take,” she says. “But even so, I’m always up to date on the value of what I’m buying so that we don’t overpay.” Lisa challenges herself to find new audiences and new opportunities to sell the client’s product or services. “You have to stay open to fresh ideas and possibilities. Sometimes it makes sense to try something new.”

An Indiana native, Lisa is a graduate of the University of Southern Indiana with bachelor’s degrees in both advertising and marketing. She also holds an MBA from USI, where she teaches evening classes in advertising, marketing and media. Lisa is a member of the board of directors of the American Advertising Federation – Greater Evansville. She and her husband, Darren, love to travel and spend time with friends and family.