Berry Plastics Corporation

Profile

A leading manufacturer of injection-molded plastic packaging, thermoformed products, flexible films, tapes and coatings.

Challenge

Cohesive branding across new and existing product lines.

Strategy

AXIOM led Berry Plastics in developing a strategy to create consistent, cohesive branding across numerous marketing materials for varied product lines. The branding elements were incorporated into new product launches, trade publication campaigns, direct mail, trade show displays, sell sheets, point of purchase displays, interactive advertising, corporate video, presentations and other collateral materials.

Results

Cohesive, eye-catching marketing materials that establish consistent branding and are user friendly across product lines.