GreenStreet Solutions

Profile

Provides home energy audits and works with homeowners on achieving home energy efficiency improvements and greener environmental practices.

Challenge

Create a distinguishing brand and identity campaign for a new consumer service in a burgeoning market.

Strategy

AXIOM worked with the marketing department at GreenStreet Solutions on the development of a distinguishing logo, look and message and played a key role in promoting and launching GreenStreet Solutions in an Ohio test market.

The AXIOM team designed and developed the GreenStreet Solutions consumer web site and produced all support materials including presentation pieces, brochures, letterhead, envelopes, business cards, fleet graphics, an interactive mall kiosk and video of an actual GreenStreet home energy audit.

Results

GreenStreet Solutions launched its new service with a distinctive campaign that gets attention with a contemporary look, consistent, benefit-oriented messages and a web site that is attractive, informative and easily navigated.

The new consumer service has distinguished itself as an authoritative source among home energy audit companies by “partnering” with customers.