Maley & Wertz, Inc.

Profile

Maley & Wertz cures and dries varieties of hardwood to highest quality and provides on-time delivery to selective buyers in the furniture industry and other hardwood markets.

Challenge

To increase buyer awareness and grow sales through an updated brand and consistent strategic marketing materials and to build awareness of Maley & Wertz’ responsible forestry practices and eco-friendly production processes.

Strategy

AXIOM developed a corporate identity package that focuses on the quality and detail Maley & Wertz has sustained in their product lines for more than a hundred years. The new image also promotes recognition of the company’s earth-friendly forestry and production practices. The corporate identity program includes materials for the sales staff to use both domestically and globally. AXIOM is in the process of developing a new web site for Maley & Wertz that will provide a new interactive tool for placing orders and customer service.

Results

Maley & Wertz reports steady sales growth and the successful incorporation of its new image.