Traylor Bros., Inc.

Profile

Traylor Bros., Inc. is an elite engineering and construction company that builds high-tech bridges and causeways, underground tunnels and maritime structures.

Challenge

Develop internal and external materials that would effectively:

Convey the company’s strengths and tell their story to the external market for the purpose of increasing exposure and expanding market share.

Communicate the company’s values and goals to Traylor Bros. employees.

Strategy

During our long-standing relationship with Traylor Bros., AXIOM has produced calendars, trade show booths, trade publication ads, brochures and other collateral materials to tell their story and feature their expertise to external markets. Recently we produced an internal campaign that included a series of posters, paycheck stuffers, presentations and a Traylor Bros. game cube that communicated the company’s values and goals to thousands of employees throughout the country.

Results

Better teamwork on job sites, fewer accidents and a greater understanding of company values and goals by employees at Traylor Bros. operations across the nation.